A local Stand Up Paddle Board Yoga business contacted me for assistance with their brand and website: they essentially wanted to re-work some of their marketing assets in order to increase the number of customers who were attending their classes in the busy hotter months! I was happy to help out and I knew exactly how to begin. Here's how it went down...
Some small issues from their previous website that needed solving
Taking on this project, I learned that the old website was on a dated CMS (Content Management System) that made updates and functionality changes near enough impossible. I would have to redesign this from the ground up using WordPress to provide more flexible options for the company. The second issue encountered was that prior to accepting the project, I discovered that the website had recently experienced a big Google Search ranking hit due to some back-end file location changes which essentially wiped the organic ranking and meant that SEO wise: I would be starting from the ground up.
Implementing the solution!
To tackle these problems, I designed and built a website which was user-friendly, responsive and really promoted the lifestyle aspect of the sport through a bold colour scheme, striking images and engaging copy (sales-text). The SEO rank quickly recovered post-launch and the important keywords have now reached page #1 as of July.
Check out some screen shots from the website! https://supyogafitnessmalta.com/
To the team at SUP Yoga & Fitness, I wish you plenty of success in the future (and lots of good weather!) - I am here to help out however I can.